Jan Bierhoff is the owner of Medialynx. Until 2011 he worked as an associate professor of Media Innovation at the Infonomics and New Media Research Group, based at Zuyd University, Maastricht, the Netherlands. Before, he directed the European Centre for Digital Communication (EC/DC). Until 2001 he served at the European Journalism Centre (EJC), an international mid-career training facility, as its founding director. Before moving to the EJC, Bierhoff managed the international activities of the Dutch School of Journalism in Utrecht. At this institute, he also lectured in media theory and communication strategies. Bierhoff started his career as a professional journalist, after graduation in Communication Studies at Radboud University, Nijmegen. For many years he worked as an editor for a variety of media: RTV stations, professional magazines and newspapers, and also acted as a media consultant for international bodies. Publications from his hand include many textbooks on media structures and information strategies.