During 2014 Medialynx advised the Dutch province of Limburg on the development of a specific media and information policy. Following the political approval of the white paper, eventually three regional media centres will be set up and as a forerunner, a number of innovation projects have been launched. Medialynx will validate these projects by summer 2016, as a basis for continued media support.
FOCUS ON APPLIED RESEARCH
In the first half of 2015, Medialynx evaluated the research policies and practices of Fontys University during the years 2010 – 2015. As an external validator, available policy documents and internal overviews were assessed and compared with the national policies concerning applied research. In-depth interviews with key stakeholders completed the picture. A number of recommendations for the improvement of the current state of play were presented.
REGIONAL MEDIA CENTRES
Medialynx has been the programme coordinator of a three-year pilot programme for editorial cooperation between regional press and audio-visual news outlets. The outcomes have been evaluated and now lead to a new series op pilots during the years 2015 – 2018, this time for a wider range of cooperation partners, including journalism schools. See www.persinnovatie.nl
READING RADAR: STORIES BEHIND THE NEWS
Medialynx was one of the winners of the IPI news Innovation Contest 2012, with the prototype for a visually attractive display of journalistic background information in app format. The project was set up with media partner Elsevier and design bureau Essense. The prototype was successfully tested with a group of proof readers and is now available for organisations and media.
In a variety of ways, Medialynx is involved in the assessment of innovation trajectories in the communication sector. This can take the form of external validation reports, participation in evaluation panels or contest jury’s.
THE LIBRARY OF THE FUTURE
In cooperation with SIOB (research branch of the Dutch Royal Library), the transition of public libraries from book depositories tot multimedia information centres has been studied, presented at conferences and debated with a number of sector representatives: library management, representative sector organisations and backoffice organisations. Strategic change plans have been drawn up, zooming in on the need for co-creation with other societal parties.